Here's a new TV commercial for Chrysler, Dodge, Jeep, and uh, Ram that starts airing today. Rose Bowl viewers will be the first to see it. There are some cool old vehicles in this ad, but just one new one, the 2010 Chrysler 300.

The 300 is definitely one of the better-looking, better-driving models in the current line, but this commercial lacks specificity and focus. It's part of a new "Coming Home" ad campaign borne out of corporate, and dealers', concern that "consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan."

The ad agency, Fallon, is obviously trying to appeal to the emotions here, but we contend that what "consumers" would really like to see from Chrysler-Fiat are some of those healthy new products that have been promised.