Tata Nano Sales Plummet: Fires, Other Factors to Blame.

Posted by Scott Mosher 0 comments

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Unless you're Ferrari, random fires do not seem to help vehicle sales. At least, that's one of the reasons Tata is using to explain why income of the dirt-cheap $2,900 nano plummeted to only 509 units in November– down from 9,000 in July. This is mere months after the Nano was considered a status symbol in India allowing people who could normally only own a motorcycle or scooter the chance to have a roof and double the wheels.

But then they started catching fire…and India's economy is good. And there are other, good, cars acquirable under $10,000 which are on dealer lots and don't need to be special ordered.

Tata thinks it can fix the nano, they've prefabricated changes to the exhaust and removed "foreign electrical equipment" from near the exhaust, upped the warranty from 18-months to 4-years and place in new country features that they've yet to fully define.

( Yahoo! Finance )

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