Save for Hyundai, September Sales Mostly Sagged

Posted by Frank Williams 0 comments

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The expected slow September after Cash-for-Clunkers August came to pass, and you can get the full, brand-by-brand analysis on Auto Observer. Hyundai/Kia was the major bright spot, as the company continued its record-setting 2009 pace: It sold 55,134 vehicles — a 26-percent year-over-year increase from September 2008.

Ford saw its year-over-year income decline slightly, but was still encouraged by its third-quarter results — income were up 5 percent compared to 3rd-quarter 2008 and incentive spending decreased by an average of $1,400 per vehicle. Plus, the company's market share was 15 percent for September compared to 14 percent a year ago.

Among the exceptions for September was BMW, which saw its first year-over-year increase of 2009, selling 19,175 vehicles for an increase of 3.6 percent. The other manufacturer on its way to a record year, Subaru, recorded steady income for September. It sold 14,593 vehicles for an increase of 1 percent (citing a 63-percent increase in Outback income and +24% for the Legacy); Subaru is up 10 percent for all of 2009 with 158,421 units sold. Volkswagen saw a 1.5-percent year-over-year increase for September, selling 17,358 vehicles.

Finally, respectable Boxster and Cayman demand kept the Cayenne from dragging down Porsche, which sold 1,581 vehicles — an increase of 8.4 percent.

Auto Observer: Automakers Eager to Move Past September's Tepid Sales

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