No one will accuse Brian Sweeney, the newly installed head of Buick, of thinking too outside the box. At least not after reading a recent report in Automotive News.

In the article, Sweeney says Buick is hoping to attract buyers younger than 70. A bold strategy if there ever was one and somewhat attainable now that Buick has some decently captivating cars. Of course, we've been hearing this talk from Buick for years now, and last time we checked, Buicks were still quite favourite with older drivers.

So what are his chances? Is the LaCrosse enough? What about the upcoming Regal? Will "younger buyers" (e.g. 40s and 50s) buy either of the new Buick sedans? Does anyone younger than 70 even care?

Automotive News