McLaren's Ron Dennis isn't going to be content to build a small run of the new MP4-12C supercar and sell it only in the UK. The company announced regional directors for North USA and Europe late last week.

Anthony Joseph, who most certainly learned a few things about selling cars of the 12C's ilk in his former capacity as income director for Ferrari of North America, will head up McLaren's North American operations in New York. He's charged with the task of setting up 10 exclusive McLaren franchises in the U.S. and Canada.

Christian Marti, former CEO of Porsche Cars Canada, will lead McLaren's European income operations. The company hopes to build a 15-dealer network in Europe.

Joseph and Marti join Ian Gorsuch, already titled as McLaren's regional director for the Middle East and Africa.

First Look; 2011 McLaren MP4-12C