No doubt the 2011 Hyundai Equus will be the most impressive Hyundai we've ever driven. Already, we've taken a ride in one and come away feeling optimistic about Hyundai's prospects for crashing the super-high-dollar executive sedan party. But this is going to be a $55,000 Hyundai (to start) when it goes on understanding late this summer. And that's a lot more than any of us are used to pay for a Hyundai, no matter how luxurious and refined and special it may be.

So here's a 3-minute debate from Edmunds. Senior Analyst and Editor at Large Karl Brauer and Director of Pricing & Industry Analysis Jessica Caldwell mull over the marketing challenges and advantages Hyundai faces in trying to sell the 2011 Hyundai Equus.

Then, our consumer guru, Mark Holtoff, gives you a read on the conversation in our forums — undoubtedly, you're part of that discussion. To hear more about what consumers (and car guys) are saying about the Equus, check out this extended piece on Auto Observer.

Inside Line Feature: 2011 Hyundai Equus First Ride

2010 New York Auto Show: 2011 Hyundai Equus