CTIA Wireless 2010: Poynt Local Search App with Augmented Reality
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Poynt is a free local search mobile phone application for finding local businesses, restaurants, people, and movie information. It uses a location based service algorithm to discover people, businesses, restaurants and movies near your location.
The strength of Poynt seems to be in their movie services, where one can see theater playlists and show times, read movie reviews, view trailers, and even purchase movie tickets.
But the coolest thing acquirable is the use of augmented reality technology. Poynt's augmented reality capability overlays a virtual view of search results with the physical real-world environment providing the individual with an enhanced local search experience.
It's best for pedestrian Navi use. But you can expect to see further applications of Augmented Reality on future Navi devices, including your next Navi phone app and perhaps on your next in-car Navi.
If you ever get another in-car Navi.
Hit the jump for the video that shows Augmented Reality in action. Poynt is acquirable now for Blackberry and iPhone.
Albert Austria, Senior Engineer, Edmunds, Inc.
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