You may have heard that Cadillacs aren't real big in Europe. In fact, part of their barely noticeable presence is their sheer size. The company tried to cure that problem with a small sedan based on a Saab, but no Euro was buying that one. It also didn't help that they were sold through some third party distributor that eventually went belly up after giving a good try for a few years.

Now Cadillac has announced that it is going full steam ahead once again in Europe. This time it will sell its latest models through franchised dealerships just like the U.S. According to the release, Cadillac Europe will start off by selling all the various iterations of the CTS, so sedan, coupe, sport auto and V-series versions of the first two.

Sure the new CTS will give the Europeans something to consider seriously. But the real question is, with all of GM's troubles in the U.S. is this a good time to be branching out into a market is notoriously difficult to break into with U.S.-based products? We'll see by this time next year.