Can you think of a better place to show off ruggedness and off-road proficiency than Dallas, Texas? Toyota doesn't think so.

Toyota's 2010 4Runner will make its world debut on September 24 at the Texas State Fair. The Asian maker claims the interior will be comfier and roomier, while the vehicle is set to be "more rugged than ever." All we get is this snapshot of its new mug until then.

More than 1.8 million 4Runners have been sold since being introduced in 1984, and of that number, an impressive 70 percent are still on the road.