We hear only 500 more Dodge Vipers will be built, so Ralph Gilles, president of the Dodge brand, is already arranging a proper send-off. Today, the 2010 Dodge Viper ACR was officially unveiled at Laguna Seca, where Dodge's hottest shoes will try to set the record for fastest lap time in a production car. Gilles is there with his own all-black '09 Viper ACR (nicknamed "Voodoo"), as is an in-house social media team.

Already Dodge has begun uploading videos of the Viper at Laguna, one of which we're posting here. You can follow the day's festivities on a special Test Ride website, and/or on a new Dodge Twitter account, Dodge Autos. There's also a photo room on Flickr.

The only changes we've spotted on the 2010 Viper ACR over the 2009 model are the spiffy red wheels. No official word on if the red wheels increase/reduce unsprung weight, but according to a recent tweet, "[we're] switching from the stunning red wheels to black to take the ACR out again for another spin around the track."

We'll let you know as we find out more, and certainly, if the lap record is broken. An '08 Viper ACR is apparently the current record holder with a time of 1:35.12. Or, if you count the Viper-based Devon GTX as a production car, the record is apparently 1:35.07. 

And, no, we're not sure how this track day works into the overall plan of building new, exciting and better-quality product.

2010 Viper ACR Test Ride

Dodge Autos on Twitter

Flickr