Jeff Zwart is not quite the king of the mountain, because he’s never actually won the Pikes Peak Hill Climb overall, but he should be the prince at least, since he’s registered so many class wins, all in…

The Chicago Auto Show is a special place for Mazda. That is where, in 1989, they first showed off the Mazda Miata. Since then they’ve gone on to sell some 900,000 of the tiny two-seat roadsters. And so it…

We’ve already seen one ad for the 2012 Chevy Sonic. That one, "Stunt Anthem", was just a collection of web shorts we’ve seen before stitched together. This ad, "Joy" is a proper Super Bowl spot with anthropomorphic critters doing…

Hello from Wolfsburg, Germany, where I missed U.S. Jan income reports to attend a Volkswagen program. The news reports I’ve read seem pretty optimistic about the industry’s 11 percent year-over-year acquire in January. The Seasonally Adjusted Annual Rate hit 14.1 million in Jan ’12, and the auto industry is back, the reports say. Not so [...]

During the Chicago Auto Show next week, Volkswagen will be officially releasing the 2013 Volkswagen Beetle TDI which is "the only Clean Diesel offering in the compact coupe category." Like the Jetta TDI, the Beetle TDI uses an iron/aluminum…

For the second day in a row we have a new Super Bowl ad for a family sedan that features bikini girls. We’re not complaining, mind you, especially since one of the bathing-suited beauties here is Adriana Lima, but…

The Fiat 500 was, in bluntest terms, a income flop in the US. They estimated that 50,000 of them would fly off of dealer lots when in reality only something like 20,000 did. To solve the problem of America…

Last week Suzuki released a teaser for their Super Bowl ad which they’ve called "Sled." Today they’ve released the entire ad. It still has dogs, but now it has 50 Cent. I didn’t know he was still around….

Here’s Chevy’s Volt ad for the 2012 Super Bowl. This one features a group of aliens exploring the advanced technology of the Chevy Volt. (Perhaps wondering why a civilization couldn’t stick to one power source?) It’s better that it…

In case you haven’t been following the case of Heather Peters vs Honda, here’s the breakdown: Peters owns a 2006 Honda Civic Hybrid that, like all of these cars, is not getting the advertised mileage. Peters, an attorney, opted…