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Super Bowl Car Ad Effectiveness: Halftime and the Third Quarter

Tom Adams — Mon, 06 Feb 2012 02:10:44 +0000

Halftime saw one of the most anticipated ads of the 2012 Super Bow: Chrysler’s two-minute, Clint Eastwood-narrated "Halftime in America" commercial. The spot aired at the end of the halftime activities and gave Chrysler a 13% activity increase. The…

Super Bowl Car Ad Effectiveness: The Second Quarter

Inside Line Automotive News — Mon, 06 Feb 2012 01:49:48 +0000

As we told you previously, we’re following the real-time impact that 2012 Super Bowl car advertisements are having on Edmunds.com. See what happened in the 1st quarter and the pregame show here, and follow the jump to see how…

OK Go Plays a Chevy Sonic in "Needing/Getting" Music Video

Justin Berkowitz — Mon, 06 Feb 2012 01:41:53 +0000

The band OK Go is known mostly for its crazy music videos and not necessarily the music behind them. Remember the video with the treadmills? Yeah you do. Remember the song behind it? Probably not. They’ve ditched the gym…

Here’s Chrysler’s Clint Eastwood Narrated "Halftime in America" Super Bowl Ad

Edward Niedermeyer — Mon, 06 Feb 2012 01:22:47 +0000

You know who’s cooler than Eminem? Clint Eastwood. Hear the gravel-voiced tough guy talk about Chrysler’s second-half after the jump. (Also, kudos to Chrysler for leaving this one a mystery until the Super Bowl.)…

Super Bowl Car Ad Effectiveness: Pregame and the First Quarter

admin — Mon, 06 Feb 2012 00:55:05 +0000

We all know how much time and money manufacturers have place into advertising for the Super Bowl. As fun as they are, the goal here isn’t to entertain us, it’s to sell cars. To try and monitor the effectiveness…

The List: 6 Models That Deserve Greater Sales Success

Robert Farago — Sun, 05 Feb 2012 08:01:00 +0000

It must be a bummer, being underappreciated. You shine and excel, and still you remain hidden in the shadows. Just ask any of the six models listed after the jump. It’s a story they know all too well. …

Ford Confirms Manual Transmission for Ford Focus Titanium

Robert Farago — Fri, 03 Feb 2012 21:54:55 +0000

Perhaps there is hope for car culture after all. Citing consumer demand (and not just internet bickering), Ford will be offering a five-speed manual transmission option for the 2012 Ford Focus Titanium. "Buyers migrating from higher-priced import brands frequently…

Video: Week in Review Feb. 3, 2012

Sam Abuelsamid — Fri, 03 Feb 2012 21:00:48 +0000

We decided to switch things up this week and present Week in Review as stop motion animation featuring a Jean-Luc Picard action figure. I mean, works for Robot Chicken, right?…

How Long Does it Take to Parallel Park a Smart?

Scott Mosher — Fri, 03 Feb 2012 20:33:47 +0000

If you’re this new driver, approximately 4:44. In her defense, the spot is ENORMOUS, it must be difficult deciding exactly where, and at what angle, to park that tiny car. (*video contains grown-up language. Headphones or mute*)…

2012 Geneva Motor Show: Infiniti Teases Range-Extended EMERG-E

Glenn Swanson — Fri, 03 Feb 2012 19:40:48 +0000

At this year’s Geneva Motor Show, Infiniti will be showing off an all-new range-extended sports car concept they’ve now titled EMERG-E. The press release is thin with information saying only, "The INFINITI EMERG-E will be the first car from…