Is This Really a Good Time for a Cadillac Flagship?

Posted by Michael Harley 0 comments

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A recent report in Car and Driver says that GM is already at work on a new rear-wheel drive flagship sedan for the Cadillac brand. This at the behest of its new global product planner, one Mr. Ed Whitacre, who also happens to be the CEO. The plan supposedly involves using a stretched version of the Sigma platform currently used for the CTS.

Now this sounds great and all, and Cadillac would surely benefit from such a vehicle, but really, a flagship? Now?

Granted, there's never really a great time to spend a ton of money on a car that's more about image than profit. It's sort of a leap of establishment that has to be prefabricated when various other factors are in place. And sure, GM is doing a bit better than last year, but we can think of about a dozen other vehicles that are probably more important to its success right now than an $80,000 Cadillac.

 

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